We filter out most of what’s right in front of us.
The real problem
What if becoming a better communicator isn’t about learning what to say?
It’s about recognizing what’s happening in the mind of the person you’re talking to.
Built for
SalespeopleEntrepreneursLeaders & managersCoachesConsultants
Every person you meet sees the world differently. They hear different things, notice different things, remember different things, and give completely different meanings to the same experience. That’s why:
01The perfect presentation can fall flat.
02One question opens someone up, and another shuts them down.
03A perfectly logical argument can mean nothing to the person across from you.
The best communicators don’t have better scripts. They read what’s happening and change what they’re doing.
Where it begins
No two people share the same Model of the World.
Coach Jay shows how experiences, memories, beliefs, values and mental filters create the reality each of us communicates from. Every mind runs three filters:
We bend what we notice to fit what we already expect.
We turn one experience into a rule for all the others.
The core system
The Persuasion Trinity
Three moves you can use in any phone call, presentation, negotiation or important conversation. When one isn’t working, you go round again.
Outcome1
Set the outcome
Before the conversation begins, get absolutely clear about what you’re trying to create.
Observe2
Read the response
Pay extraordinary attention to the other person. Are they moving toward your outcome, or away from it?
Adapt3
Change your approach
If it isn’t working, stop doing more of it. Change your words, questions, pace, tone, frame or strategy, with your outcome firmly in sight.
Not landing? Back to step 2. Read again, then adapt again.
What you’ll learn to notice
FaceVoicePostureBreathingEnergyWordsPausesTempo
“Did I say it well?”
“What response did I create?”
Then put it to work
Coach Jay’s Five-Step Communication & Influence System
A practical framework you can start using right away in business, selling, leadership, coaching and everyday life.
- 1
Build Rapport
Before you influence anybody, enter their world.
- 2
Elicit Information
Discover what’s actually happening inside that world.
- 3
Customize Your Presentation
Shape what you say to the way they see things.
- 4
Reframe Resistance
Once you understand their model of the world, meaning can change.
- 5
Action
Turn understanding into a clear next step.
This isn’t a lecture
Bring a real conversation. Leave with a plan.
A customer you need to reach. A presentation you need to nail. A relationship that isn’t communicating the way you’d like. A decision you need someone to understand. You’ll apply the system to it.
Afterwards, you’ll be able to
- Recognize when your communication isn’t landing
- Spot signals you’ve probably been missing
- Enter important conversations with a defined outcome
- Adjust your approach instead of pushing harder
- Use questions, pace, tone and framing deliberately
- Apply the Trinity to sales, leadership and negotiation
Action Workbook7 pages
Apply the Trinity to your next conversation
Person / audience
Situation
My outcome
What I’ll observe
If it isn’t working, I’ll tryABC
Emailed to you the moment you check out.
Now a pickleball coach, at 79
Why learn this from Coach Jay
“I’ve reinvented myself more times than I can count. But one skill traveled with me through every reinvention: knowing how to communicate with people.”
Tennis professionalEntrepreneurSalespersonCorporate trainerAuthorPickleball coach
Jay launched a network marketing company out of his garage, writing the newsletter, running the calls and packing the boxes himself. This training distills the system he has used and taught for more than 40 years of selling, training and coaching in the real world.
40+years using and teaching it
79and still reinventing
6careers, one skill
Reserve your seat
Give me an hour. I’ll teach it to you.
The Persuasion Advantage
A live Mastermind with Coach Jay Sargeant
- 60-minute live Mastermind on Zoom
- Live Q&A with Coach Jay
- 7-page Persuasion Trinity Action Workbook
- Workbook emailed instantly after checkout
Questions
Before you start
Is this live or pre-recorded?
It’s live on Zoom with Coach Jay, followed by open Q&A, so you can bring a real conversation you’re facing and work on it in the session.
When do I get the workbook?
Right away. The 7-page Persuasion Trinity Action Workbook is emailed to you as soon as you check out.
What if I can’t make it live?
[REPLAY POLICY]
Do I need to take the Masterminds in order?
No. Every Mastermind stands on its own. Pick whichever skill you need right now.
Is this only for salespeople?
Not at all. It’s for anyone whose results depend on communicating with other people: leaders, managers, entrepreneurs, coaches, consultants, and anyone with an important conversation ahead.
The Live Mastermind Series
Pick the conversation skill you need.
Each Mastermind stands alone. No order, no prerequisites. More are on the way.
The Persuasion Advantage
Read the room, change your approach, get more of the results you want.
[Mastermind title]
[One-line promise]
[Mastermind title]
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[Mastermind title]
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